Investing in luxury watches, art, and jewellery is not just about accumulating wealth for India’s ultra-high net worth individuals. According to the Knight Frank Wealth Report for 2024, these affluent individuals allocate a significant portion of their wealth towards passion assets, with luxury watches taking the top spot as the most coveted investment category.
While global trends show a preference for art among the super-rich, the Indian elite seem to have a penchant for timepieces that not only hold investment value but also serve as a symbol of status and taste. The allure of luxury watches lies in their craftsmanship, brand heritage, and exclusivity, making them desirable items for collectors and investors alike.
Eric Rizza, from Ascent Private Capital Management, highlights the intrinsic value of passion investments beyond monetary returns. These items hold sentimental value, can be enjoyed, displayed, and passed down as a legacy for future generations to appreciate.
In a world driven by digital advancements and intangible assets, the enduring appeal of physical luxury items as investment vehicles reminds us of the importance of tangible experiences and the timeless allure of craftsmanship. Passion investments not only reflect one’s personal interests but also embody a sense of history, culture, and tradition that transcends financial gains.
