In a world where technology is constantly evolving, one industry that often goes under the radar is the business of virtual influencers. Yes, you read that right – virtual influencers are now a real thing, and they’re causing quite a stir in the world of marketing and advertising.
These computer-generated characters, with their flawless looks and larger-than-life personas, are taking social media by storm. Brands are turning to virtual influencers as a way to reach a younger, tech-savvy audience who are looking for authenticity and uniqueness in the content they consume.
According to a recent study by eMarketer, the virtual influencer market is projected to reach $1.6 billion by 2025, up from $80 million in 2019. With numbers like these, it’s no wonder that more and more companies are hopping on the virtual influencer bandwagon.
But what does this mean for real-life influencers? Some industry insiders argue that virtual influencers are just a passing trend, while others believe they are here to stay. As one marketing expert puts it, “Virtual influencers offer a level of control and consistency that real influencers sometimes can’t provide.”
Whether you love them or hate them, virtual influencers are undeniably changing the game when it comes to digital marketing. Only time will tell how this trend will continue to shape the future of influencer marketing and the broader landscape of social media advertising.
