If you thought the rise of robot bartenders was just a gimmick, think again. With the hospitality industry facing unprecedented challenges due to the global pandemic, automation technologies are becoming increasingly commonplace in bars and restaurants around the world. While robots may not be able to replicate the finesse and flair of a human bartender just yet, their efficiency and consistency are undeniable advantages in today’s fast-paced and physically distanced world.
According to a recent report by market research firm Technavio, the global service robotics market is expected to grow by over $17 billion by 2024, with the food and beverage sector accounting for a significant portion of this growth. One company at the forefront of this trend is Makr Shakr, a robotics startup that has developed robotic bartenders capable of mixing and serving cocktails with precision and speed.
“We have seen a significant increase in demand for our robotic bartenders in the wake of the pandemic,” says CEO and co-founder, Giuseppe Aprea. “Not only do they reduce the risk of human-to-human contact, but they also allow for greater efficiency and customization in drink orders.”
As the hospitality industry continues to adapt to the challenges posed by COVID-19, the integration of automation technologies like robot bartenders may very well become the new norm. While some may mourn the loss of the traditional bartender, others see this as an exciting opportunity to innovate and evolve in response to changing consumer preferences and behaviors. So, the next time you order a drink from a robot, raise a glass to the future of hospitality – where technology and human touch can coexist in perfect harmony.
