Did you know that in the fast-growing world of e-commerce, there is a new player shaking things up? Enter the world of voice commerce, where shopping is as easy as talking to your virtual assistant.
With the rise of smart speakers like Amazon’s Echo and Google Home, voice commerce is revolutionizing the way we shop online. In fact, according to a recent study by OC&C Strategy Consultants, voice shopping is expected to reach a staggering $40 billion in sales by 2022.
But why are consumers gravitating towards this new way of shopping? Convenience plays a large role, as customers can simply speak their orders aloud without having to lift a finger. Additionally, the personalized shopping experience that artificial intelligence offers is another selling point for many shoppers.
Stakeholders in the industry are taking notice of this trend. David Isbitski, Chief Evangelist for Alexa and Echo at Amazon, notes, “Voice shopping is transforming the way customers interact with brands, creating new opportunities for businesses to engage with their customers in a meaningful way.”
As voice commerce continues to grow, it is clear that this technology is here to stay. Beyond just shopping, it has the potential to revolutionize customer service and redefine the way businesses interact with their customers. So the next time you need to place an order, just ask your virtual assistant – it’s as easy as that!
