The cost of living crisis may be hitting hard, but in London’s prime property market, the super rich are still making moves that most of us can only dream of. In a world where 54 properties sold for £15m or more last year, there’s an invisible housing market that only those with deep pockets and insider knowledge can access.
From underground car collections to rooftop tennis courts, the requests from wealthy buyers are as extravagant as they come. These properties never make it to the mainstream listings sites; instead, they are passed through a network of family offices, top lawyers, and other professionals who can move swiftly to secure the perfect property for their discerning clients.
With about half of luxury properties valued at £10m or more never hitting websites, the off-market game is where the real action is. Known as “triple A” homes, these sought-after properties in prestigious areas like Belgravia and Chelsea tick every box on a wealthy buyer’s wishlist.
While the idea of dealing with the super rich may seem daunting, those in the know find it surprisingly straightforward. These buyers are efficient, discreet, and know exactly what they want, making the process smooth and hassle-free.
In a city where prime housing stock is limited, the demand for these exclusive properties remains high. And as long as there are wealthy buyers seeking the ultimate in luxury living, the invisible housing market will continue to thrive, hidden from the view of us mere mortals.
