The real estate market in Southern California has experienced a significant slowdown, leaving many struggling agents desperate for leads. In an effort to find new clients, some agents are turning to alternative methods, such as outsourcing lead generation tasks to overseas freelancers or using AI and automation. These agents are exploring innovative ways to reach potential sellers and stay afloat in a highly competitive market.
The use of ringless voicemail technology has gained popularity among agents looking for leads. This tool allows agents to send prerecorded messages directly to a recipient’s voicemail without their phone ever ringing. While this practice has been deemed illegal by the Federal Communications Commission (FCC) if consent is not obtained, it hasn’t stopped agents from employing this method to attract potential clients.
In addition to ringless voicemails, auto-dialing software and AI-powered digital assistants are also being utilized by some agents. These technologies automate the calling process and enable agents to have conversations with potential leads. Companies like Ylopo and Cinc offer AI assistants that interact with potential buyers, providing information and answering inquiries.
Furthermore, agents are seeking leads through outsourcing platforms like Fiverr. Freelancers like Abhishek Rai offer agents leads on motivated sellers, vacant properties, and absentee owners. These freelancers use public records, online databases, and real estate sources to gather information for their clients.
While many agents still rely on traditional methods of lead generation, the utilization of AI and automation in the real estate industry is on the rise. However, this invasion of technology raises concerns among some homeowners who value personal connections with agents. The industry is at a crossroads, balancing the need for efficiency and innovation with the desire for human interaction and personalized service.
In a slow market like the one Southern California is currently experiencing, finding leads becomes a significant challenge for agents. As a result, many are exploring new approaches to keep their business thriving. The use of AI and automation in real estate may continue to grow as agents adapt to the ever-changing market landscape. However, striking a balance between technology and personal connection will be crucial in maintaining the integrity and trust of clients.
